About David, and our ethos

The person behind it, and the principles behind him.

Right Support North East was founded on a simple belief: people should always come before profit. This page is who founded it, why, and the four pillars every decision is tested against.

David James Ridley

Founder & Managing Director · Proposed Nominated Individual and proposed Registered Manager, subject to CQC approval

Care has never been just a job for me, it’s been my career, my passion, and the driving force behind my vision for Right Support North East.

Level 5 Leadership and Management for Adult Care
Level 4 Certificate in Education and Training
Level 3 SVQ, Administering Medication to Individuals
Registered manager and CQC governance experience

I started in adult social care in 2008 as a support worker and worked my way up through team leading, deputy and registered management into senior quality and governance roles. Along the way I have worked in domiciliary care, supported living, learning disabilities and autism, mental health, and palliative and end of life care.

I have seen what compassionate leadership and skilled people can do for someone’s life. I have also seen what happens when quality, culture and the individual stop being the priority. Right Support North East exists because of the second one.

As someone who is autistic, I understand the importance of being listened to, respected and treated as an individual. That personal perspective has strengthened my commitment to creating services where people feel understood, valued and empowered to live the lives they choose.

Our ambition is not to become the biggest provider. It is to become one of the most trusted. Growth will come because we consistently deliver high quality, person centred care, and not the other way around.

As a micro provider we aim to offer a more personal and more responsive alternative to traditional high-volume services. Our leadership will remain visible, accessible and actively involved in the quality of the support being delivered — which is also why the phone number on this website is mine.

David James Ridley · Founder & Managing Director · Wallsend, North Tyneside

Our ethos

Four pillars, and every decision is tested against them.

These are the operating pillars from our business plan, in our own words. They are not wall art. They are how support is planned, who we recruit, how the company is led, and what happens when something goes wrong.

Right Support

Safe, compassionate and individual support built around each person's routines, communication, strengths, goals, identity and choices — not simply a list of tasks.

Right People

We recruit for values, empathy and attitude first, then provide the training, supervision and competency development needed to deliver excellent support.

Right Leadership

Visible, approachable and accountable leadership that remains actively involved in how support is planned, delivered and reviewed.

Right Culture

A fair and supportive Just Culture where the people we support, families and staff all have a voice, honest feedback is welcomed and learning leads to improvement.

Our approach is person-centred and PBS-informed, helping people remain safe, well and connected while retaining choice, control, relationships and identity.

Our values

The standard we hold ourselves to.

Compassion

We care with kindness, empathy and respect for every individual.

Integrity

We do the right thing, even when no one is watching.

Respect

We treat people with dignity, value their voice, and celebrate differences.

Excellence

We strive for high standards in everything we do, every day.

Where we are

A new company, and open about it.

Right Support North East Limited was incorporated on 31 July 2026 and is preparing its CQC registration application. The company is new; the experience behind it is not. Our full position — what that means, and the road to registration — is set out plainly on the homepage.

Read our CQC position

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